SEO Audit That Tells You What to Fix First
An SEO audit is a full review of a website's technical health, pages, content, links and Google Business Profile, measured against the competitors that outrank it. It ends in a prioritized list of what to fix. It is for any business that wants to know where it stands before spending on SEO. Brand Overture performs SEO audits from Phoenix.
You do not know what you are paying for
Someone has pitched you SEO. Maybe you have paid for it before. Reports arrived full of charts. Rankings improved, they said. The phone did not ring more. You still cannot say whether the site is broken, the pages are weak, the links are missing or the profile is wrong. Without that, every dollar you spend is a guess.
The free audits in your inbox do not help. They are tool exports with a sales call attached. They tell you that you have hundreds of errors and skip the only question that matters: what should you fix first.
How we audit a site
We get read access to Search Console and analytics and crawl the site the way Google does. Then we work through five areas. Technical: can every page be found, indexed and loaded fast on a phone. Pages: does each one target one search clearly, or do they compete. Content: what are buyers searching for that you have no page for. Links: who vouches for you compared to the sites above you. Local: is your Google Business Profile complete and consistent.
We do this before every SEO engagement and every site takeover, because changing a site you do not understand is how good work gets wasted. The result is a written report in plain language. Each finding says what is wrong, why it matters and how hard it is to fix. The list is ranked, so you know where to start on Monday.
What you walk away with
A clear picture of where you stand and why. A fix list your developer can act on, or that we can take on, scoped separately. The confidence to say no to the next package deal because you know what your site actually needs. Nothing on the site changes during the audit. The report is yours whether or not you hire us.
Book the free call and tell us what you suspect is wrong. We will tell you if an audit is the right next step.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Technical crawl: indexing, speed, Core Web Vitals, redirects, mobile
- Page by page review: titles, headings, copy, keyword overlap
- Content gaps against the searches your buyers use
- Backlink profile compared to the sites above you
- Google Business Profile and local listings check
- Analytics and Search Console setup review
- Written report with a prioritized fix list you can hand to anyone
From first call to takeoff.
One person, Terrence, runs every step. Here is the sequence.
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Free call
Thirty minutes on your goals, your market and what you suspect is wrong.
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Access and scope
We get read access to Search Console and analytics and confirm a fixed price for the audit.
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Run the audit
We crawl, test, read and compare. Nothing changes on your site during this step.
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Report and walkthrough
You get a written report in plain language and a call to go through it. Fixes are ranked by impact and effort.
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Your choice
Fix it yourself, hand it to your developer or have us do it. The report is yours either way.
Proof from real work.
Real clients, real builds. No invented numbers.
Every engagement
Every SEO engagement and every site takeover at Brand Overture starts with an audit, so the client knows what they have before anything changes. It is how we decide what to fix first and how we avoid charging for work that would not have moved anything. The audit stands on its own, whether or not you hire us for the fixes.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
What the first year looks like.
SEO is a schedule, not a switch. This is the typical path. Yours is set in your written plan.
- Month 0
Audit and fixes
Technical issues, missing pages and a thin Google Business Profile get fixed first. You see the full list.
- Months 1 to 3
Pages live, movement shows
Service and location pages go up, links start, reviews get a system. Most sites see real movement around month three.
- Months 6 to 12
Bigger gains compound
Rankings widen to more searches, the Map Pack holds, and traffic you do not pay for keeps growing.
- After year one
An asset you own
Unlike ads, the pages, links and profile keep working. The work shifts to new searches and new services.
Questions about seo audits.
How much does an SEO audit cost?
It depends on the size of the site and whether it includes local and ecommerce reviews. After a free 30-minute call you get a fixed price in writing. The audit is a one-time project, not a subscription.
How long does an SEO audit take?
Most audits are delivered within a couple of weeks of getting access. Large ecommerce sites take longer. You get a delivery date when you approve the scope.
What do I get?
A written report in plain language, a prioritized list of fixes with the reason for each, and a call to walk through it. No hundred-page PDF of tool exports.
Do I have to hire you for the fixes?
No. The report is written so your developer or team can act on it. If you want us to do the work, we scope that separately and you decide.
Is a free audit any good?
Free audits are usually a tool export used as a sales pitch. A real audit takes days of work and reads your site against your competitors. We do a free 30-minute call, then a paid audit.
Related services.
Ready when you are.
Tell us what you suspect is wrong. We'll tell you if an audit is the next step.