White Label Shopify Development for Agencies
White label Shopify development is building Shopify stores and themes for an agency's clients under the agency's name. It covers custom themes, Liquid sections, app integrations, Shopify Plus work and migrations from other platforms. It is for agencies that sell ecommerce but do not have a Shopify developer. Brand Overture is a Shopify Partner and does this from Phoenix.
The client wants Shopify and your team builds everything else
Shopify looks simple until you are inside a theme. The client wants a collection page that filters the way their customers shop, a product page with a size guide and a bundle, a checkout that handles their shipping rules. The template cannot do it. Your designer cannot write Liquid. The app you installed to patch the gap slowed the store down and added a monthly fee.
Agencies that mostly build in WordPress or on other platforms lose these projects, or take them and spend the margin learning as they go. Either way the client pays for it.
How we build Shopify stores under your name
We are a Shopify Partner, so we can start a development store for you, build the theme and hand ownership to your client at launch. The theme is custom built on Online Store 2.0 from your design: sections your client can rearrange, metafields for the content that varies by product, Liquid where the layout needs logic. We keep apps to the ones that earn their place.
When a project needs more, we handle it. Shopify Plus checkout customizations and wholesale channels. Migrations from WooCommerce, Magento or BigCommerce with the product data, customers and redirects intact. Integrations with the email, reviews and shipping tools your client already uses.
We work through collaborator access, so your agency and your client hold the store. Deliverables arrive under your brand with notes you can present as your own. We do not talk to your client unless you ask.
What Shopify work looks like with a Partner behind you
You take the Shopify projects you used to pass on. Your client gets a store their team can run, built to Shopify’s current standard rather than a template with workarounds. You keep the strategy, the design and the relationship.
After launch we can stay on for theme updates, new sections and seasonal changes, under your name. Your client sees one agency. You see one builder who has done it before.
Book the free 30-minute call and bring the Shopify brief you are not sure how to staff.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Shopify Partner development stores, with ownership transferred to your client at launch
- Custom themes on Online Store 2.0 built from your design, with sections your client can rearrange
- Liquid, metafields and custom sections where the template cannot do what the client needs
- App selection and integration kept to the ones that earn their place
- Shopify Plus checkout customizations and wholesale channels
- Migrations from WooCommerce, Magento or BigCommerce with products, customers and redirects intact
- Theme updates and seasonal changes after launch, under your brand
How it works
The plan, step by step.
One person, Terrence, runs your project from the first call to launch.
Free call
Thirty minutes on the Shopify brief you are not sure how to staff. You leave with a plan either way.
Fixed scope
You send the design, product data and deadline. We send a written scope, price and date. Nothing starts until you approve it.
Build
We set up a development store, build the theme and connect the apps. Progress is posted on a shared board you can show your client as your own.
Test and transfer
Tested with real products, real shipping rules and real phones. Then ownership transfers to your client and we hand you the notes.
Support
Theme changes, new sections and seasonal updates after launch, routed through you.
Proof from real work.
Real clients, real builds. No invented numbers.
Agency partners
Agencies bring us Shopify projects their own team cannot build: a theme that has to match a Figma file exactly, a collection page that filters the way the client's customers shop, a Plus checkout with custom shipping rules. The store has to be handed to the client's team ready to run, under the agency's name, with no workarounds the agency will have to explain later.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about white label shopify.
How much does white label Shopify development cost?
It depends on the number of templates, the catalog size, the apps and whether the project includes a migration or Shopify Plus work. You get a fixed price in writing before anything starts, so you can quote your client with your margin built in.
Why does it matter that you are a Shopify Partner?
We can create a development store for your client at no cost during the build, work in it without affecting a live store, and transfer ownership at launch. It also means we build to Shopify's current theme standards instead of patching an old template.
Can you work inside a live store?
Yes. For redesigns and theme changes we work through collaborator access on your client's store, in an unpublished copy of the theme. Your client and your agency keep full control. When the work is approved, we publish it.
Do you handle Shopify Plus?
Yes. Checkout customizations, Shopify Functions for discounts and shipping, wholesale and B2B channels, and multi-store setups. If your client does not need Plus, we will say so, because it is a cost they should not carry without a reason.
Will my client know you built the store?
Not unless you tell them. We do not contact your client, the theme carries no credit to us, and training notes are written in your voice. If you want us on a technical call as part of your team, we will join under your name.
Related services.
Ready when you are.
Bring the Shopify brief you are not sure how to staff. We'll tell you how it gets built.