A Web Development Company That Does the Hard Parts
A web development company builds and maintains the code behind a website: the theme, the integrations, the speed, the security and the tracking. It is for businesses that need a site to work, not just look finished. Brand Overture is a web development company in Phoenix serving clients across the US and overseas on Shopify and WordPress.
Web Development services.
Each one has its own page with what is included, how we work and the questions buyers ask.
Shopify Development
A Shopify development agency writes the code a store needs beyond what a theme offers: custom sections, Liquid templates, metafields, app integrations and checkout extensions.
Read more →Shopify Plus
A Shopify Plus agency builds and customizes stores on Shopify's enterprise plan: checkout extensibility, Shopify Functions, B2B wholesale channels, multiple storefronts and higher API limits.
Read more →Shopify Migration
Shopify migration services move an existing online store onto Shopify: products, variants, customers, order history, content and URLs, with redirects so search rankings survive.
Read more →WordPress Development
A WordPress development agency writes and maintains the code behind a WordPress site: custom themes, block patterns, plugins, forms, integrations with your CRM and the hosting that runs it.
Read more →Website Speed Optimization
Website speed optimization is the work of making a site load and respond faster: compressing images, trimming scripts, fixing render-blocking code, tuning hosting and caching, and passing Core Web Vitals.
Read more →Website Security & Malware Removal
Website malware removal is the cleanup of a hacked site: finding the injected code, removing it, closing the vulnerability that let it in and getting warnings lifted from Google and your host.
Read more →ADA Website Accessibility
ADA website compliance means making a site usable by people with disabilities, following the Web Content Accessibility Guidelines that courts and regulators reference.
Read more →GA4 & Google Tag Manager
GA4 Google Tag Manager setup is the installation and configuration of Google Analytics 4 through Google Tag Manager: the container, conversion events, ecommerce tracking and the ad platform tags that depend on them.
Read more →Website Maintenance
Website maintenance services keep a live site updated, backed up, secure and fast: core and plugin updates, theme and app checks, uptime and security monitoring, broken-link and form testing, and the small fixes that pile up.
Read more →Your site looks finished but does not work
Most business websites are finished the day they launch and broken a year later. Plugins go unpatched. A tracking tag stops firing and nobody notices for a quarter. Pages that scored well on speed slow to a crawl as apps pile up. A form quietly fails and leads go nowhere. None of this shows on the homepage, so the agency that built it is long gone before you feel it.
The root problem is that most web shops sell design and treat development as the part that happens after the pretty part. The code is the product. If it is slow, insecure or unreadable to a screen reader, the design is not doing its job.
How we handle development
Terrence writes the code himself. That is not a slogan, it is how the business is set up. There is no sales rep, no account manager and no junior developer you never meet. You talk to the person who builds the site.
We work on Shopify, Shopify Plus and WordPress. On every build we check speed in Google PageSpeed, test accessibility against WCAG 2.2 AA, set up GA4 through Google Tag Manager with real conversion events, and harden the site before it goes live. Those are not add-ons. They are part of the scope.
When a store has outgrown its platform we migrate it. When another agency has left a mess we clean it up. When a site has been hacked we remove the malware, close the hole and keep it closed. The pages in this section cover each of those jobs in detail.
What a well-built site does for you
Your site loads fast on a phone in a parking lot. It passes the audits your customers’ procurement teams and legal advisors run. Your analytics tell you which campaigns pay. Updates land without breaking anything because someone tests them first. When you need a change, you message Terrence and it gets done.
Every project starts with a free 30-minute call and a fixed scope and price in writing. Book the call and bring whatever is bothering you about your site. You will leave with a plan whether you hire us or not.
What Google measures. What we build to.
Core Web Vitals are Google's own speed and stability scores. Every site we launch is checked against them first.
LCP Largest Contentful Paint
How long until the main content is on screen.
- Good
- under 2.5s
- Needs work
- to 4s
- Poor
- over 4s
INP Interaction to Next Paint
How fast the page reacts when someone taps or clicks.
- Good
- under 200ms
- Needs work
- to 500ms
- Poor
- over 500ms
CLS Cumulative Layout Shift
How much the page jumps around while loading.
- Good
- under 0.1
- Needs work
- to 0.25
- Poor
- over 0.25
Thresholds published by Google for web.dev. Our standard is the target every launch is held to before it goes live.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Shopify and Shopify Plus theme, section and integration development
- WordPress development: custom themes, plugins and integrations
- Platform migrations to Shopify with products, customers and URLs intact
- Speed work measured in Google PageSpeed and Core Web Vitals
- Security hardening and malware cleanup
- Accessibility built to WCAG 2.2 AA practices
- GA4 and Google Tag Manager with conversion events on every launch
From first call to takeoff.
One person, Terrence, runs every step. Here is the sequence.
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Free call
Thirty minutes on what the site has to do and what is broken. You leave with a plan either way.
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Fixed scope
You get a written scope and price. Nothing starts until you approve it, and there are no hourly surprises.
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Build
Terrence writes the code, tests on real devices and checks speed, security and accessibility as he goes, not at the end.
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Launch and support
We launch, confirm tracking fires and hand over documentation. Maintenance is there if you want someone watching the site.
Proof from real work.
Real clients, real builds. No invented numbers.
Lodi Door
Lodi Door sells and installs garage doors across Arizona and Colorado. The rebuild had to load fast on phones for people searching from a driveway, carry every service and city page, and give the office a form that worked. After the rebuild the site scores 100 on both desktop and mobile in Google PageSpeed and an A grade on GTmetrix.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about web development.
What does a web development company do that a web designer does not?
A designer decides how the site looks and reads. A developer writes the code that makes it load, work, stay secure and report data. We do both, but this section is about the code: themes, integrations, migrations, speed, security, accessibility and tracking.
How much does web development cost?
It depends on the platform, the features and the state of what you already have. After a free 30-minute call you get a fixed scope and price in writing before any work starts. No hourly estimates that grow.
Which platforms do you develop on?
Shopify, Shopify Plus and WordPress. We are a Shopify Partner and have built WordPress sites for companies, nonprofits and professional firms. If your site is on something else, we can usually migrate it to one of those.
Who actually does the work?
Terrence Murtagh, the founder, handles every project start to finish. There is no sales rep, no account manager and no hand-off to a team you never meet. You talk to the person writing the code.
Will I own the code and the accounts?
Yes. The theme, the plugins, the hosting, the analytics and the tag manager container are all in accounts you own. If you ever leave, everything stays with you and is documented.
Related services.
Ready when you are.
Tell us what your site has to do. We'll tell you what it will take.