White Label SEO for Agencies and Freelancers
White label SEO is search engine optimization done for an agency's clients under the agency's name. The agency sells and manages the relationship, and the SEO work and reporting are delivered behind the scenes with the agency's branding. It is for agencies and freelancers whose clients ask for SEO. Brand Overture provides it from Phoenix.
Your clients ask for SEO and you do not have an SEO team
Every agency gets the question. The website is live, the client is happy, and now they want to know when it will rank. You can refer them to someone else and watch that someone else pitch them a website next year. You can hire an SEO specialist for one or two clients and carry the salary. Or you can resell a package from a bulk provider and hope the reports hold up when the client reads them.
None of those protect the thing you actually have, which is the client’s trust.
How white label SEO works with us
You keep the client. We do the work under your name. Each engagement starts with an audit of the client’s site, their Google Business Profile and the search terms that would actually bring them customers, which we write up as a plan you present as your own.
Then the monthly work: technical fixes, on-page changes to titles, content and internal links, local SEO and Map Pack work for businesses that serve an area, and link building that will not get the client penalized. For stores, ecommerce SEO on collections and products. We also optimize for the AI answers that are starting to take clicks from the standard results.
Every month you get a report with your logo and plain language you can forward without editing. If the client has a question you cannot answer, you send it to us and we write the reply for you to send. We never contact your client directly.
Timing is honest: most sites see real movement in about three months, with bigger gains over six to twelve. We put that in the plan so you can set the expectation before anyone signs.
What your agency looks like with SEO on the menu
You add a recurring line to every website proposal instead of sending the client away. Retainers stay in house. Your client gets one team to call, and the results they see are credited to you.
You do not hire, train or manage anyone. You forward the report, take the meeting and keep the relationship.
Book the free 30-minute call and bring the client who just asked about rankings.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- SEO audit and plan for each client, written so you can present it as your own
- Technical SEO: crawl errors, speed, indexing, structured data
- On-page SEO: titles, headings, content and internal links
- Local SEO and Google Business Profile work for clients who serve an area
- Link building that will not get your client penalized
- Ecommerce SEO for clients who sell online, and AI search optimization for answers that take clicks from the results
- Monthly report with your logo, in plain language you can forward without editing
From first call to takeoff.
One person, Terrence, runs every step. Here is the sequence.
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Free call
Thirty minutes on your clients, what they have asked for and how you want SEO to fit your offer. You leave with a plan either way.
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Fixed scope
Per-client monthly packages with a written scope and price. You set your markup. Nothing starts until you approve it.
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Audit and plan
For each client we audit the site, the Business Profile and the search terms that bring customers. The plan goes to you under your brand.
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Monthly work
Technical fixes, on-page changes, local work and links, in the order that moves rankings first. Progress is tracked on a shared board.
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Report and reply
A branded report every month. When your client asks a question, we write the answer for you to send.
Proof from real work.
Real clients, real builds. No invented numbers.
Agency partners
Agencies bring us clients who just asked when the new site will rank. The work has to start with a plan the agency can present as its own, deliver monthly changes the client can see on their site, and arrive as a report with the agency's logo that holds up when the client reads it closely. We never speak to the client.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about white label seo.
How much does white label SEO cost?
Each client is scoped as a monthly package based on their market, their site and what they are competing against. You get a fixed price in writing and set your own markup. Local service businesses and ecommerce stores are priced differently because the work differs.
How long before my client sees results?
Most sites see real movement in about three months, with bigger gains over six to twelve. We put that timeline in the plan so you can set the expectation before the client signs. We never promise a ranking or a number.
What do the reports look like?
Your logo, your colors, plain language. Each report covers what we did that month, what moved in rankings and traffic, and what is next. They are written to be forwarded as they are, and if the client asks a follow-up, we draft the reply for you.
Will you ever contact my client?
No. All communication runs through you. If a technical question needs a call, we can join as a member of your team under your name. Access to the client's site, analytics and Business Profile is set up through your agency.
Can we resell a single service, like local SEO or link building?
Yes. Some agencies only need Map Pack work for their local clients, others only need technical fixes on sites they built. We scope what you need and leave out what you do not. You can add services as the client relationship grows.
Related services.
Ready when you are.
Bring the client who just asked about rankings. We'll write the plan you present.