Shopify Migration Services Without Lost Sales
Shopify migration services move an existing online store onto Shopify: products, variants, customers, order history, content and URLs, with redirects so search rankings survive. It is for merchants on WooCommerce, Magento, BigCommerce, Squarespace or a custom platform who want Shopify's reliability. Brand Overture plans and runs Shopify migrations from Phoenix for clients across the US.
Moving platforms is where stores lose years of work
A migration done badly costs more than the build. Product URLs change and the rankings that took years to earn disappear. Customer accounts vanish. Order history that your support team relies on is gone. Variant data comes across wrong and the wrong size ships. Reviews, blog posts and gift card balances get left behind because nobody made a list.
Merchants put off leaving WooCommerce, Magento, BigCommerce or Squarespace for exactly this reason. The old platform is a problem they know. The move is a problem they do not.
How we run a Shopify migration
We begin with an inventory. Every product, variant, image, customer, order, page, post, redirect, discount code and integration gets written down before anything moves. That list becomes the scope, and you approve it.
Then we migrate the data in stages into a Shopify store you can see but customers cannot. Products and collections first, so you can check them. Customers next, with the account activation plan written out, since passwords never transfer between platforms. Orders after that. Every old URL gets a redirect to its new home so Google follows the move.
The new theme is built and tested while the old store keeps selling. On launch day we switch the domain, verify redirects, confirm checkout, payments, taxes and shipping, and watch the first orders come through. Nothing is cut over until the checklist is clear.
What the business looks like after
You run a store on a platform that does not go down during a sale and does not need a developer for a plugin update. Your rankings carry over because the redirects were done. Your customers log in and find their history. Your team spends its time selling, not keeping a server alive.
Noggin Boss and Heavy Pedal both run on Shopify stores we built, and the same checklist protects a migration. Book the free 30-minute call, tell us what platform you are on, and we will tell you what the move involves.
What Google measures. What we build to.
Core Web Vitals are Google's own speed and stability scores. Every site we launch is checked against them first.
LCP Largest Contentful Paint
How long until the main content is on screen.
- Good
- under 2.5s
- Needs work
- to 4s
- Poor
- over 4s
INP Interaction to Next Paint
How fast the page reacts when someone taps or clicks.
- Good
- under 200ms
- Needs work
- to 500ms
- Poor
- over 500ms
CLS Cumulative Layout Shift
How much the page jumps around while loading.
- Good
- under 0.1
- Needs work
- to 0.25
- Poor
- over 0.25
Thresholds published by Google for web.dev. Our standard is the target every launch is held to before it goes live.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Full inventory of products, customers, orders, content and integrations before anything moves
- Product, variant, image and metafield migration with checks against the source
- Customer import with an account activation plan
- Order history migration for support and reporting
- Redirect map from every old URL to its new Shopify URL
- Theme build or rebuild on Shopify while the old store keeps selling
- Launch day checklist: domain, checkout, payments, taxes, shipping, tracking
How it works
The plan, step by step.
One person, Terrence, runs your project from the first call to launch.
Free call
Thirty minutes on your platform, catalog size and what has to carry over. You leave with a plan either way.
Inventory and scope
Everything that moves is written down and becomes the scope. You get a fixed price in writing before work starts.
Migrate in stages
Products first, then customers, then orders, into a Shopify store only you can see. You check each stage.
Build and redirect
The theme is built and tested while the old store runs. Every old URL gets a redirect so Google follows the move.
Launch and verify
We switch the domain, confirm checkout and redirects, and watch the first orders come through.
Proof from real work.
Real clients, real builds. No invented numbers.
Shopify builds
Noggin Boss and Heavy Pedal both run on Shopify stores we built. One carries licensed collections across hundreds of teams, the other a cycling apparel catalog with deep size and color variants. The same inventory, staging and launch checklist that protects a new build protects a migration, so nothing is left on the old platform.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about shopify migration.
How much does a Shopify migration cost?
It depends on catalog size, how clean the source data is, how many integrations need rebuilding and whether you want a new theme. After a free 30-minute call you get a fixed scope and price in writing before anything moves.
How long does a migration take?
A clean store with a few hundred products and a standard theme is faster than a large Magento catalog with custom integrations. We give you a timeline with the scope and tell you up front if your data needs cleanup first.
Will I lose my Google rankings?
Not if the redirects are done. Every old URL is mapped to its new Shopify URL, titles and descriptions carry over, and we verify the redirects after launch. Rankings usually settle within a few weeks when this is handled properly.
What happens to customer accounts and passwords?
Customers, addresses and order history migrate. Passwords cannot, because no platform exports them. We set up an activation email so customers reset their password once and find their history waiting.
Can my store stay live during the migration?
Yes. The new Shopify store is built behind a password while the old one keeps selling. We cut over on a day you choose, usually a quiet one, and the switch itself takes hours, not days.
Related services.
Ready when you are.
Tell us what platform you are on. We'll tell you what the move involves.