Website Redesign Services That Fix What Is Costing You
Website redesign services take an existing site and rebuild it: new design, faster code, cleaner structure and redirects that protect the search traffic you already have. They are for businesses whose site looks dated, loads slowly or no longer brings in leads. Brand Overture redesigns WordPress and Shopify sites from Phoenix for clients across the US.
You know the site is holding you back
The signs are familiar. The site looks dated next to competitors. It takes forever to load on a phone. Google rankings slipped and never came back. The contact form sends leads nowhere, or the whole thing is held together by plugins nobody remembers installing. You have been meaning to deal with it for a year, and every month it costs you calls and orders you will never count.
A redesign is not a new coat of paint. It is a chance to fix what the first site got wrong.
How we handle a website redesign
We start with a free call and a look at what you have: traffic, rankings, speed, what pages people land on and leave from. You get a fixed scope and price in writing before anything starts. Then we decide what to keep. Pages that rank stay at their URLs or get a redirect, so you do not lose the search traffic you built.
We design the new site around the actions that matter, on real screens, phone and desktop together. We rebuild on WordPress or Shopify, migrate the content and set up every redirect before launch. Speed, accessibility and on-page SEO are checked, and then we switch it over and watch the first weeks closely.
What the business gets from a redesign done right
A site that loads fast, looks like the company you have become, and asks for the call or the sale clearly. Rankings hold through the switch and have room to climb. Your team can edit it without fear. Lodi Door’s rebuild scores 100 on both desktop and mobile in Google PageSpeed, with an A on GTmetrix. That is the standard we build to.
Terrence runs the redesign from the first call to launch. Book the call and bring your current site. We will tell you what to keep and what to fix.
What Google measures. What we build to.
Core Web Vitals are Google's own speed and stability scores. Every site we launch is checked against them first.
LCP Largest Contentful Paint
How long until the main content is on screen.
- Good
- under 2.5s
- Needs work
- to 4s
- Poor
- over 4s
INP Interaction to Next Paint
How fast the page reacts when someone taps or clicks.
- Good
- under 200ms
- Needs work
- to 500ms
- Poor
- over 500ms
CLS Cumulative Layout Shift
How much the page jumps around while loading.
- Good
- under 0.1
- Needs work
- to 0.25
- Poor
- over 0.25
Thresholds published by Google for web.dev. Our standard is the target every launch is held to before it goes live.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Audit of the current site: traffic, rankings, speed, and where visitors land and leave
- A keep, fix or cut decision for every page, so nothing that ranks gets lost
- New design for phone and desktop, reviewed as real screens
- Rebuild on WordPress or Shopify with content migrated and cleaned
- Full redirect map tested before launch, so old URLs keep working
- Speed, accessibility and on-page SEO pass before the switch
- Training so your team can run the new site without us
From first call to takeoff.
One person, Terrence, runs every step. Here is the sequence.
-
Free call
Thirty minutes on what the current site gets wrong and what the business needs now. You leave with a plan either way.
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Audit and scope
We review traffic, rankings and speed, then give you a written scope and price. Nothing starts until you approve it.
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Design
The new site is designed around the actions that matter, on real screens, phone and desktop together.
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Rebuild and redirect
Content is migrated, every old URL gets a redirect, and the site is tested for speed and SEO before anyone sees it.
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Switch and watch
We launch, watch rankings and forms for the first weeks, and train your team on the new site.
Proof from real work.
Real clients, real builds. No invented numbers.
Lodi Door
Lodi Door installs and repairs garage doors in Arizona and Colorado. The old site was slow and hard to use from a phone, which is where homeowners with a stuck door are searching. We rebuilt it from the ground up. It now scores 100 on both desktop and mobile in Google PageSpeed, with an A grade on GTmetrix.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about website redesign.
How much does a website redesign cost?
It depends on how many pages you have, how much content moves over and what has to be rebuilt versus cleaned up. After a free 30-minute call and a look at your site you get a fixed scope and price in writing before any work starts.
How long does a redesign take?
Most redesigns launch in six to ten weeks from approved scope. Sites with hundreds of pages or a platform change take longer. We map the content early so you know the timeline before you commit.
Will I lose my Google rankings?
Not if the redesign is done properly. We keep the URLs that rank or redirect them one to one, carry over titles and content that work, and check search visibility before and after launch. Rankings usually hold and then improve as speed and structure get better.
Can you keep my current platform?
Usually, yes. If you are on WordPress or Shopify we rebuild on the same platform. If you are on something else, we will tell you plainly whether moving is worth it and handle the migration if it is.
What happens to my old content?
We go through every page with you. Pages that earn traffic or explain something buyers need stay and get a better home. Pages nobody visits are cut or merged, with redirects so no link breaks.
Related services.
Ready when you are.
Bring your current site. We'll tell you what to keep and what to fix.