Commonwealth Insurance website

The brief

Commonwealth Insurance sells auto, home, renters and mobile home coverage through local independent agents, and it competes with national carriers that outspend it on ads. The site had one job: get a visitor from any page to a free quote without a detour. It also had to serve two audiences at once. Customers need to find coverage and manage a policy. Agents need their own door into the business. Everything else came second.

What we built

We built the site on WordPress with a fixed header that keeps Get A Quote visible as you scroll. The hero names the four product lines in a single row, states the offer in plain words, and puts a Get Your Free Quote button directly beneath it. Top navigation splits into Insurance, Customers, Agents, About Us and Contact Us, so each audience has one obvious place to go. A trust strip below the fold shows the states the company serves. Each product line gets its own page with its own heading structure, so a search for renters insurance lands on the renters page, not the home page. Images are sized for the screen they load on, and the phone layout keeps the quote button within reach of a thumb.

What it means for the business

Visitors who want a price are never more than one tap from asking for it. Agents and existing customers reach their pages without wading through sales copy. The site reads as a company where real people pick up the phone, which is the brand’s whole pitch. And because the structure is simple, the team can add a product or a state without redesigning anything.