White Label WordPress Development for Agencies
White label WordPress development is building and repairing WordPress sites for an agency's clients under the agency's name: custom themes, block editor content, custom fields, plugin cleanup and hosting moves. It is for agencies and freelancers who sell WordPress sites but do not have a WordPress developer on staff. Brand Overture does this from Phoenix.
WordPress projects are easy to sell and hard to staff
Most agencies have a WordPress site in the pipeline right now with nobody to build it. The designer can lay it out but cannot write a theme. The last freelancer stacked twenty plugins on a page builder and now the site takes six seconds to load. The client wants to edit their own pages without breaking the layout, and the demo you showed them cannot do that.
WordPress rewards people who build it properly and punishes everyone else with update conflicts, security warnings and hosting bills. Your client does not care about any of that. They care that the site you promised works.
How we build WordPress sites under your brand
We build custom themes from your design, using the block editor so your client edits content in the places you planned, nothing more. Custom blocks and Advanced Custom Fields where the content needs structure. No page builder unless you specifically want one. The plugin list stays short and every plugin on it is there for a reason you can explain.
For existing sites we handle the work your team avoids: moving hosts, cleaning malware, untangling a theme someone else wrote, repairing a site after a bad update. You tell us what the client reported. We tell you what it will take and what it will cost, in writing, before we touch it.
Everything comes back ready to hand over: a site that passes speed and accessibility checks, an admin your client can use, and notes under your name. We stay off the client calls and out of the footer credit.
What your WordPress work looks like with us behind it
You quote WordPress projects knowing they will ship. Clients can edit their own sites and stop sending you tickets for every typo. The sites you deliver load fast and stay up, which means fewer emergency calls and more referrals.
If you want, we keep going after launch as your maintenance team: updates, backups, security and small fixes, all delivered under your brand.
Book the free 30-minute call and bring the WordPress project that is waiting for a builder.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Custom WordPress themes built from your design, no page builder unless you want one
- Block editor setup so your client edits content in the places you planned
- Custom blocks and Advanced Custom Fields where content needs structure
- WooCommerce setup for clients who sell on WordPress
- Repairs: broken updates, plugin conflicts, malware cleanup, slow sites
- Hosting migrations with redirects, email and SSL handled
- Maintenance under your brand: updates, backups, security, small fixes
From first call to takeoff.
One person, Terrence, runs every step. Here is the sequence.
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Free call
Thirty minutes on the WordPress project or the broken site you have on your hands. You leave with a plan either way.
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Fixed scope
You send the design or the problem. We send a written scope, price and date. Nothing starts until you approve it.
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Build or repair
New sites get a custom theme on the block editor. Existing sites get a diagnosis first, then the fix, with progress posted on a shared board.
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QA and handoff
Speed, accessibility and editor checks, then handoff notes and a short training video in your voice.
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Maintenance
If you want, we keep the site updated, backed up and secure under your brand, with a monthly note you can forward.
Proof from real work.
Real clients, real builds. No invented numbers.
Agency partners
Agencies bring us two kinds of WordPress work: a new design that needs a theme their client can edit without breaking it, and an inherited site that is slow, out of date or compromised. Both have to come back clean, fast and documented under the agency's name, with a plugin list the agency can defend to its client.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about white label wordpress.
How much does white label WordPress development cost?
New builds are priced on the design and the number of templates. Repairs are priced after a short diagnosis. In both cases you get a fixed price in writing before work starts, so you can quote your client knowing your margin.
Do you build with a page builder?
By default, no. We build custom themes on the WordPress block editor so sites load fast and clients edit content without breaking layouts. If your agency has standardized on a builder and the client expects it, we will build in it and tell you the trade-offs.
Can you fix a WordPress site we did not build?
Yes. That is a large part of the work agencies send us: hacked sites, sites that broke after an update, themes written by someone who left. We diagnose first and tell you what the repair will cost, or whether a rebuild is the cheaper path.
Will my client know another developer is involved?
Not unless you tell them. We do not contact your client, and nothing we deliver carries our name. Documentation, training videos and maintenance reports are written in your voice so you can forward them as they are.
Who owns the site and the hosting?
Your client does, or your agency does if that is your arrangement. We work in their hosting account and their WordPress admin as a user you can remove. There are no licenses tied to us and no hidden dependencies.
Related services.
Ready when you are.
Bring the WordPress project waiting for a builder. We'll tell you when it ships.