White Label Web Development for Agencies
White label web development is building websites for an agency's clients under the agency's name. The agency keeps the relationship and the margin, and the developer stays behind the scenes. It is for agencies and freelancers with more design work sold than they can build. Brand Overture builds Shopify and WordPress sites this way from Phoenix.
You sold the project. Now someone has to build it
Agencies and freelancers hit the same wall. The design is approved, the client is excited, and the one developer you trust is booked for six weeks. You can tell the client to wait and watch them call someone else. You can hire a contractor from a job board and hope. Or you can push the work onto a designer who can build a landing page but not a store.
The project you cannot staff is the one that costs you the client. The project you staff badly costs you the client and your reputation.
How white label web development works with us
You send the Figma file, the content and the deadline. We tell you what the build will cost and when it will be done, in writing, before we start. Then we build it on Shopify or WordPress, whichever the project calls for, and test it on real phones and real browsers.
You get the finished site plus handoff notes written in your voice, so you can present it as your own work. We do not join client calls unless you ask us to. We do not put our name on the site. We do not contact your client, ever.
We also take rescue projects: builds another developer started and could not finish, sites that broke after an update, launches stuck at ninety percent. We tell you what is salvageable and what is not before you commit.
After launch, we can stay on as your support team under your brand. Your client emails you, you forward it to us, and it gets fixed.
What your agency looks like with a build team on call
You say yes to the next project without checking who is free. Design and strategy stay in house where your margin is best. Builds come back on time, work on a phone and pass the speed checks your client will run the day after launch.
Your client sees one agency. Your developer stays behind the scenes. Terrence handles the build himself, start to finish, so you are never explaining your project to a new person.
Book the free 30-minute call and bring the project you are stuck on.
What's included
Everything in scope. Nothing vague.
Your written scope lists each item, so you know what you are paying for before work starts.
- Figma to Shopify or WordPress builds that match the design on every screen size
- Overflow capacity when your team is booked and the deadline is not moving
- Rescue projects: builds another developer started and could not finish
- QA on real phones and browsers, plus speed and accessibility checks before handoff
- Handoff notes and training videos written in your voice, with no mention of us
- Ongoing support for your clients, routed through you
- Fixed price per project so you can quote your client with confidence
How it works
The plan, step by step.
One person, Terrence, runs your project from the first call to launch.
Free call
Thirty minutes on your pipeline, your platforms and the project you are stuck on. You leave with a plan either way.
Fixed scope
You send the design, content and deadline. We send a written scope, price and delivery date. Nothing starts until you approve it.
Build
We build on Shopify or WordPress, whichever the project calls for, and post progress on a shared board you can show your client as your own.
QA and handoff
Tested on real devices, checked for speed and accessibility, then handed back with notes under your brand.
Support
After launch we stay on if you want us. Your client emails you, you forward it, we fix it.
Proof from real work.
Real clients, real builds. No invented numbers.
Agency partners
Agencies send us a Figma file and a deadline. The build has to match the design on desktop and phone, pass the speed checks the client will run after launch, and arrive with notes the agency can hand over as their own work. We stay off the client calls, off the invoices and out of the footer credit unless the agency wants us there.
Pricing. No dollar figures on a web page can be honest without knowing your scope. After a free 30-minute call you get a fixed scope and price in writing before any work starts.
Questions about white label web development.
How much does white label web development cost?
Each project is priced on the design, the page count and the platform, with a fixed price in writing before we start. You know your cost before you quote your client, so your margin is yours to set. There are no hourly surprises.
Will my client know you are involved?
Not unless you tell them. We do not contact your client, join calls or sign the work. Notes, videos and documentation are written in your voice. If you want us on a technical call as part of your team, we will do that under your name.
How do we communicate during a build?
A shared project board, a shared doc for content and decisions, and video calls when a question needs one. You see progress as it happens and can pass updates to your client in your own words. Most agencies check in once or twice a week.
Can you take over a build someone else started?
Yes. We review the existing code and tell you what is worth keeping, what has to be redone and what it will cost, before you commit. Sometimes the honest answer is that starting over is faster, and we will say so.
What happens after the site launches?
You can hand the site to your client and walk away, or keep us on as your support and maintenance team under your brand. Either way your client owns the site, the hosting and the accounts. Nothing is held back.
Related services.
Ready when you are.
Bring the project you cannot staff. We'll tell you when it can ship.