Hiro website

The brief

Hiro is a full-service global CRO. Sponsors choosing a research partner are careful buyers. They want to know what you do, where you do it, and whether you have run studies like theirs before they send an RFP. Hiro needed a site that answered those three questions in the first few seconds, looked like a firm that runs disciplined trials, and made it easy to start a conversation.

What we built

We built the site on WordPress with a navigation that mirrors how a sponsor thinks: Service Modes, Therapeutic Expertise, Modalities, Regions and Updates, each with a dropdown so a visitor goes straight to the page that matches their study. The hero states the positioning in one line, The Modern Global CRO, and backs it with a single sentence about clarity, consistency and confidence. A Start Your RFP button sits in the header on every page, with Contact beside it for anyone not ready for a formal request. A scrolling band of plain words, flexible, compliant, urgent, consultative, global, sets the tone without a paragraph of claims. Page templates are consistent across sections, so content for a new therapeutic area or region drops in without new design work. Forms are protected against spam without slowing the page.

What it means for the business

A sponsor landing on any page can see within one scroll where Hiro operates, what it specializes in, and how to start. The business development team has a single clear call to action to point prospects toward. As Hiro adds regions and capabilities, the site grows with it instead of needing a rebuild.