Noggin Boss Shopify store

The brief

Noggin Boss makes oversized licensed team hats. The catalog spans NFL, NCAA, WWE, Hendrick Motorsports and Olympics collections, plus blank and custom options. A fan who lands on the store is loyal to one team and has no interest in browsing the other thirty-one. The store had to get that fan to their team’s page in a single tap, keep promotions visible without burying the product, and hold up under traffic spikes around game days and launches.

What we built

We built the store on Shopify. A thin announcement bar carries the current promo and its code. The main menu is short: Shop By Team, Collections, Customize, Blank and Stock Patch. Beneath it, a league bar with NFL, WWE, NCAA, Hendrick and Olympics logos acts as a second layer of navigation. The home page opens with Find Your Team’s NogginBoss, a horizontal scroller of team logos, so a Cowboys fan taps the star and lands on Cowboys hats. Promotional sections below use large type and product photography so the offer reads in a glance. Collection templates are built so new licenses and teams slot in without custom work, and search, account and cart stay in the header on every screen, including the phone.

What it means for the business

Fans get to the product they came for in one tap. The team can run a buy two get one promo or launch a new collection by updating content rather than calling a developer. And the store presents licensed product with the polish the leagues expect, which matters when the business is built on those relationships.