Heavy Pedal Shopify store

The brief

Heavy Pedal is a cycling apparel brand in Phoenix, and Terrence owns it. We say that plainly because it is why we understand ecommerce from the owner’s side: inventory, margins, shipping thresholds and the customer who emails at 11pm. The store had to sell kits to riders in the US and overseas, show off the artwork that makes the brand what it is, and run without a team behind it.

What we built

The store runs on Shopify. The header is short: Men, Women, $100 Kit, Accessories, Custom and Contact, with search, account, a currency switcher and cart on the right. An announcement bar states the free shipping thresholds for US and international orders, so the question is answered before anyone reaches checkout. The home page leads with a split hero of full-bleed artist collaboration imagery, because the designs sell the jerseys. Below it, Our Bestsellers switches between the men’s and women’s lines in one tap. A Custom page handles club and team kit inquiries. Live chat sits in the corner for sizing questions. Collection and product templates are built to be fast on a phone, since most riders shop from one.

What it means for the business

Riders anywhere see prices in their currency and know the shipping deal up front. The owner can launch a new collaboration by adding products and a hero image, not by rebuilding a page. And every lesson from running this store, from what makes a product page convert to which emails bring riders back, goes into the stores we build for clients.